Andi Litwin

Digital Marketing

About

Hi there! I'm Andi - a Digital Marketing Expert with a passion for full-funnel marketing strategy and demand generation.

With over 5 years in marketing operations and 8 in graphic design, I drive ROI for companies by implementing marketing campaigns across the digital landscape.

I may not be staples, but when you work with me you'll be saying "that was easy"!

Get in touch

My Services

Data Analysis

Critial performance measurement including data interpretation, KPI tracking, and campaign optimizations.

SEO & SEM

Strong execution of paid search strategies to drive traffic and conversions, and launching on and off site SEO strategies.

Paid Performance Marketing

Management and optimization of PPC, paid social, and programmatic ads. A/B testing and budget allocation for maximizing ROI.

Content Strategy

I create high-quality, engaging and optimized content across multiple formats, aligned to buyer's journies and demand generation goals.

Marketing Automation

Execution of CRM lead nurturing, email automation, and contact segmentation to improve customer generation.

Demand Generation

Data-driven campaigns that nurture high-intent leads, leveraging a full spectrum of inbound and outbound marketing strategies.

Work I’m Proud Of

TOPdesk: Demand Gen Project

Market Research • Targeting Strategy

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TOPdesk: ITSM Investment Toolkit

Demand Generation • Content Strategy

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HER Toronto: Love Bite

Event Planning • Engagement Strategy

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[FREE] Indesign training resource

Design • Training & Mentorship

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Eataly: Brand Book

Content Planning • Visual Direction

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Kind words from cool people

"Andi not only established themselves as a powerhouse in their social media role, but grew into additional responsibilities as well. They established themselves as a key contributor to the TOPdesk global digital marketing network. They always come to work with a bright and driven attitude, and would be a fantastic addition to any team they join."

Robert van der Gulik, Managing Director
"I had the pleasure of working with Andi for over a year, and I can confidently say they are an exceptional Digital Marketing leader. Andi clearly communicates complex ideas, making it easy for anyone working with them to stay aligned and focused. Their attention to detail and dedication to high standards set a strong example for everyone on our team."

Jennifer Vidal, Digital Marketing Specialist
"Andi is a stand-out designer with a keen ability to concept, create and refine highly engaging creative. Their talents extend to brand management and governance; producing content that other designers can use to amplify their brand messages. The quality and wow factor is always there -- a double win."

Drew McGray, VP, Digital Marketing
"Andi is a caring, artistic and practical professional. Always a proactive contributor, they managed challenging projects while still finding time to contribute to our workplace culture and committees. Andi's creativity and character will be a strong asset to any future employers.

Ricky Hernden, Director, National Marketing
"As a valued member of our team, Andi contributed to content creation, photographed and filmed events, and was responsible for the design of promotional materials. Andi's work is impressive and performed efficiently. Their creative eye and strong communication skills would be an asset to any team."

Amanda Brown, Research Coordinator